META 1Q25: Tariff Case Analysis and SHEIN/TEMU Impact - Part 2

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We're beginning to release preview reports today. For our META preview research, we interviewed over 20 experts, including advertising agencies, advertisers, product specialists, and competitors.

Our goal is to understand how the highly complex macroeconomic environment is affecting major tech companies, particularly the front-line advertising industry.

You can review our 4Q25 META Preview here.

Our META preview report is extensive, so we're dividing it into three parts: Agency interview summary, tariff impact and SHEIN/TEMU response strategies, key product developments and recommendation algorithm progress, and model updates.

For the agency interviews, we conducted 9 discussions spanning three months for comparison.