META 1Q25: Product Development, CAPEX, Model Update, and ER Setup - Final Part

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We are releasing our Preview reports starting this week. For our META Preview research, we interviewed over 20 experts, including ad agencies, advertisers, product specialists, and competitors.

Our goal is to understand how the highly complex macroeconomic environment affects major tech companies, particularly the frontline advertising industry.

You can review our 4Q25 META Preview here.

Due to the extensive content of our META Preview report, we've divided it into three parts: Agency research summary, tariff impact and SHEIN/TEMU response strategies, major product developments and recommendation algorithm advancements, and model updates.

In our Agency interview summary, we conducted 9 interviews spanning a three-month comparison period.