APPUMETA
Preview|APP 1Q26: No META Impact Observed; E-Commerce Reaccelerating After 1Q26 QoQ Decline; Gaming Growth Robust; Unity Quarterly Channel Checks
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APP seeing no META headwind; AXON CPA -19% YoY and gaming ROAS up; e-comm now 32% of spend lifts 1Q26.
We recently spoke with seven AppLovin and Unity industry experts and gathered updates on several key topics
- AppLovin quarterly channel checks
- APP e-commerce progress
- META’s entry into the gaming ad market and its impact on AppLovin
- Unity quarterly channel checks
APP Budget Trends
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