1Q25 Ad Research Summary: Tariffs Are Starting To Affect The Ad Industry

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Today is Trump’s “Liberation Day”, and everyone is zeroing in on tariff policies. In fact, we conducted extensive research on tariffs, including interviews with five ad agency experts as well as a review of sell-side expert memos—all in an effort to distill common themes within the advertising industry.

It is clear that the categories most immediately affected are those tied to tariffs, so the impact of “Liberation Day” on the ad industry is expected to be significant.

Let’s wait and see how the tariff policy unfolds after the market closes.

We have been closely tracking META’s quarterly performance and advertiser research over the past few quarters. For a detailed study, please refer to the report below.

Summary of Survey Sample Data